
The key to get your customers opinion about your service and product is to incentivize them to do so. Volunteering doing survey is not really their natural tendency. It means you have to please them; you should reward their kind behavior, at least more powerful than giving a big applause...
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The top two things every business owner should know about customer feedback, but probably doesn't:
Simply asking for feedback from customers doesn't work.
Traditional plain text testimonial doesn't work.
A few weeks ago, I wrote a blog post talking about the good, the bad, and the ugly of customer feedback. My personal experience shows that feedback collection is difficult for various reasons. Simply asking for feedback from customers doesn't work. In this blog, I will share my views on why the traditional text review or feedback is obsolete...