The key to get your customers opinion about your service and product is to incentivize them to do so. Volunteering doing survey is not really their natural tendency. It means you have to please them; you should reward their kind behavior, at least more powerful than giving a big applause...

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The top two things every business owner should know about customer feedback, but probably doesn't:
Simply asking for feedback from customers doesn't work.
Traditional plain text testimonial doesn't work.
A few weeks ago, I wrote a blog post talking about the good, the bad, and the ugly of customer feedback. My personal experience shows that feedback collection is difficult for various reasons. Simply asking for feedback from customers doesn't work. In this blog, I will share my views on why the traditional text review or feedback is obsolete...

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As a high-tech entrepreneur, I have strong engineering background but lack of sales and marketing skills. I struggled to get new customiers every day. Fortunately, my wife introduced me a book, "80/20 sales and marketing" by Perry Marshall and his 21 sales and marketing principles. Perry rarely steps out from his office to visit his prospects. His customers find him first through various channels, e.g., Internet search. By achieving the same, I could save tons of time and money; meanwhile I am better positioning myself as an expert instead of a solicitor. Isn't this the dream of all small business owners? Testimonials are a very important tool helping Perry to achieve this. He said that testimonial is extremely powerful to generate sales leads, but hard to get ...

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